Israeli app offers alternative to hyperactivity medications
By Viva Sarah Press April 8, 2015,
Forget Ritalin, new Israeli company Myndlift has an app that can improve attention disorders without negative side effects.
The Myndlift team, from left: CEO Aziz Kaddan, customer relations specialist Amr Khalaily, lead developer Hilal Diab and CTO Anas Abu Mukh.
Aziz Kaddan, one of the co-founders of Myndlift, didn’t flinch when asked in front of an audience of global entrepreneurs and scientists at the recent BrainTech conference in Tel Aviv how he plans to go up against the better-funded American companies with his alternative non-drug treatment for attention deficit disorder (ADD) and attention deficit hyperactivity disorder (ADHD).
Myndlift uses neurofeedback, also known as electroencephalographic (EEG) biofeedback, to train the brain to focus. It’s a computer-based technique developed and tested by NASA to improve attention, focus and learning.
Kaddan, the 22-year-old phenomenon taking Israel’s brain-tech world by storm, knows the path to changing hyperactivity treatment is a tough one but he’s positive his app-based, wearable neurofeedback solution, coupled with specially tailored mobile games that only work through concentration, can increase attention levels with just 10 minutes of play time a day.
“I know that I have a product that has a value to a lot of people,” he tells ISRAEL21c, from his co-working space for high-tech entrepreneurship and innovation at Tel Aviv’s public library.
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