Nothing says global warming like Ben & Jerry’s new climate-related ice cream
Ben & Jerry’s unveiled a new ice cream flavor aimed at raising awareness of the upcoming global climate talks in Paris in December. The flavor, “Save Our Swirled,” features the acronym “SOS” on the ice cream container.
The container also states, “If it’s melted, it’s ruined.”
The flavor consists of raspberry ice cream with marshmallow and raspberry swirls, along with dark and white fudge ice cream cones.
The company, which has long positioned itself as a progressive organization, is combining the flavor with a climate activism campaign.
For its part, Ben & Jerry’s is working with the activist group Avaaz to encourage people to sign a petition demanding strong action on climate change when diplomats meet in Paris in December to negotiate a new climate agreement. This agreement would go into effect in 2020.
The Avaaz partnership is aimed at advocating for a global shift to 100% clean energy by 2050, “and complete phase-out of carbon pollution.”
On its website, Ben & Jerry’s states it has a “long history of fighting for climate justice and finding ways to reduce the environmental impact of our business.” The company launched a carbon offsets program for its Vermont manufacturing facilities in 2002, and ran a global warming campaign along with the Dave Matthews Band in 2008.
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