Obama Admin Flaunts Rainbow White House After Same-Sex Marriage Ruling
UPDATE: The Obama administration has set up rainbow-colored lights to illuminate the real-life White House.
Followers of Barack Obama’s White House social media accounts got an extra treat Friday after the Supreme Court declared a constitutional right to same-sex marriage.
During a series of celebratory tweets, the official accounts changed their profile photos to an illustration of the White House covered in LGBT pride rainbow colors.
On Facebook, the profile picture change was “liked” by Mark Zuckerberg, the CEO of the social media giant.
A recent profile by the Washington Post says that the White House Office of Digital Strategy currently has 14 employees, more than George W. Bush’s entire press office in 2005. Author Juliet Eilperin writes of the robust social media strategy:
The new strategy offers benefits as well as risks. The White House can reach more people without the filter of the traditional media, target its audience with precision and receive almost immediate feedback. But the approach raises the prospect of fostering further political polarization if the president opts to communicate mostly with parts of the electorate that identify with him ideologically or can be helpful politically.
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