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These Tiny, Round Iodine Stickers Are Saving Thousands Of Lives In Rural India‏


Did you know that some of the world’s most devastating public health problems can often be fixed with extremely simple solutions?
These solutions tackle the source of the disease, rather than the disease itself, and can make huge differences in affected communities. While complex medical technology is wonderful if you’re like Jimmy Fallon and you need microsurgery, often basic supplies like this tiny survival kit are more helpful when it comes to alleviating large-scale public health crises.

Today, an innovative product called ‘Life Saving Dot’ is applying a simple, elegant solution to the problem of iodine deficiency in rural central India. Iodine deficiency is common in rural, mountainous areas where foods don’t naturally contain the compound. This nutrient deficiency leads to a variety of thyroid problems, cancers, and birth defects.

While supplements are available in pill form, the creators of “Life Saving Dot” found that they were often too expensive for the impoverished residents of central India. Instead, they hit upon the idea of integrating an iodine skin patch into something that’s already central to many Southeast Asian cultures: the bindi.


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