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Almond Milk Is an Even Bigger Scam Than We Thought

9628-almond-milkAlmond Breeze hardly contains any almonds, a class action lawsuit claims.

Remember when we suggested (okay, aggregated an article that suggested) that almond milk is “kind of a scam“?

Well, a class action lawsuit filed against the makers of Almond Breeze for false advertising contends that the popular milk alternative is even more of a rip-off than we thought — because it barely contains any almonds.

Just two percent almonds, to be exact. The rest is just carton filler. (Hey, there’s no breeze in there either!) Blue Diamond doesn’t make that information publicly available in the U.S., but the plaintiffs found the information they were looking for on the company’s U.K. website. Of course, not even homemade almond milk is expected consist entirely, or even mostly, of almonds. But according to Food Navigator, the plaintiffs contend that based “upon an extensive review of the recipes for almond milk on the internet,” a reasonable amount of almond to expect is somewhere between 25 to 33 percent.

And they say Blue Diamond, by putting big pictures of almonds on its cartons of the beverage it calls almond milk and using “made from real almonds” as its slogan, is “leading people to believe that the products are made primarily from almonds,” which, as we’ve learned, they are not.


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