Heinz No Longer Qualifies as Ketchup in Israel
In the United States, Heinz is nearly synonymous with ketchup, but Israel has kicked the brand out of that category of condiments all together.
Israel’s Health Ministry recently ruled that the Heinz brand product does not contain enough “tomato solids” to be labeled as ketchup in Israeli stores. It will now be relegated to the title “tomato seasoning,” Ynet reported.
The ruling was the result of a lobbying campaign by Israeli food manufacturer Osem, which produces a large portion of the ketchup consumed in Israel. Israelis have long complained that local monopolies distort the economy, and especially the food market, leading to high prices on products like cottage cheese and Milky brand pudding.
In a letter the company sent to retailers back in January, Osem claimed that it had tested Heinz ketchup in a “leading European external laboratory” and found that it only contained 21 percent tomato concentrate instead of the 61 percent it advertised to consumers. Israeli trade standards require ketchup to have at least 41 percent tomato concentrate.
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