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In China, Female Cheerleaders Are Being Hired to Motivate Computer Programmers


Short Bytes: Okay, read the headline once again. Yes, I typed correct enough. The Internet companies in China are hiring “programming cheerleaders” to motivate their programmers. 

According to Tech in Asia: “Internet companies across China are embracing programming cheerleaders, pretty, talented girls that help create a fun work environment. Their job includes buying programmers’ breakfast, chit chatting and playing ping-pong with them.”

There isn’t an exact number provided by Trending in China, but you can see in the pictures how a company has hired women to “motivate” male programmers.

However, in the top-most picture, you can see that there’s a woman programmer too, but the company didn’t care to hire a male programming cheerleader.

Well, things like this promoting sexism and prejudices at workplace continue to appear regularly. If this wasn’t enough, read this excerpt from a blog writing the news with great interest and not mentioning the flagrant sexism and inequality in tech.


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