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Why is BDS losing? Simple: Israel is just too good

Aside from anything else, investors aren’t about to boycott one of the world’s most innovative country on the say-so of its enemies.
By David Green


It’s no secret that some of the most innovative creations and technological advances over the last few decades have been dreamed up and created in Israel. From updates to the F-16 fighter jets of the US Military, to Microsoft’s infamous Intel technology and much of the technological prowess behind Apple’s iPhones, there is no shortage of Israeli innovation throughout the modern world.

What’s incredible is that Israel is now adjudged to be up there with Silicon Valley as one of the very best places in the world to ‘start up’ a new business or develop a new piece of software or technology.

Just walk through Tel Aviv and you’ll see the amount of investment going into new office blocks and ventures. Cranes, well-heeled investors in suits and modern day entrepreneurs in jeans; it seems everyone is joining in to get a piece of the success.

Being in the ‘age of the startup’ hasn’t done any harm to the Israeli startup and business markets either. For example, having a new method to do old things, like the technology that powers Waze, a popular ‘community navigation’ app on IOS and Android which seamlessly guides its users around traffic in whichever city they are in, the reach of the innovation provided by Israelis is remarkable. Such is the success of Waze that it was bought by Google for $1.1bn in 2013.

It’s not just high-tech that is benefiting from Israeli success stories. Much of the technology used in the UK by large sites providing financial services like payday loans, mortgages and service comparisons use algorithms and even programmes that were developed, created or manufactured in Israel.

Something else that never fails to amaze the masses is the successes that the Israeli market enjoys around the world. For example, go to any of thenetworking events in London held throughout the year and you are sure to see countless representatives, CEOs and CMOs of more than a few Israeli companies. Also, the chances are that their stand will be extremely popular with others from all walks of whichever industry is present. The fact is that those involved with Israeli startups are masters of innovation, networking and especially schmoozing.

It’s not just the ‘typical’ young and edgy networking events in East London that see a large proportion



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