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McDonald’s pushes movie to schools that shows McDonald’s as weight-loss tool

A burger set is displayed at a McDonald's restaurant in Hong Kong in this photo illustration taken July 31, 2014. Around two-thirds of the more than five dozen consumers Reuters reporters spoke to in Shanghai, Beijing and Hong Kong on Thursday said they would scale back their visits to McDonald's, at least for now. Diners in Hong Kong also said they were likely to eat less frequently at McDonald's, but noted that the chain's low prices made it hard to give up.  REUTERS/Bobby Yip  (CHINA - Tags: HEALTH BUSINESS FOOD) - RTR40T5R

The documentary shows a high school teacher who says he lost 56 pounds by eating nothing but McDonald’s food for a month.

McDonald’s, lately struggling to find solutions to flagging sales and a weakened reputation, is promoting a movie that advises high-school students that if they eat at McDonald’s, they will be following a healthy, “balanced” diet.

It is offering to school officials a documentary produced by a high-school science teacher who claims he ate only at McDonald’s for six months and lost nearly 60 pounds. He also exercised.

John Cisna, the Iowa teacher, made the short documentary. “540 Meals: Choices Make the Difference,” in 2014 as a retort to Morgan Spurlock’s “Super Size Me,” which came out more than a decade ago and was widely viewed as an indictment not only of McDonald’s, but of fast food in general and indeed of the entire industrial food system. Spurlock ate nothing but McDonald’s for 30 days, and reported suffering a panoply of physical and psychological ills, including weight gain, elevated cholesterol, and mood swings.

Unlike Cisna, Spurlock started out in good physical shape, and didn’t discriminate in his food choices. He purposefully ate to excess, always answering


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