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New Israeli invention gives regular water fruity taste

The Right Cup gives drinkers the illusion of drinking a flavored beverage, when all that’s in it is plain water.

Atilla Somfalvi

An Israeli company has developed The Right Cup, a liquid receptacle that gives out a fruity taste and smell, creating an illusion that tricks the brain into thinking that the beverage is flavored. The company emphasizes that nothing is added to the water in the cup – no preservatives, sugar, or calories of any kind.

A few days ago, the company opened a campaign on the popular crowdfunding site Indiegogo, where it has already raised over $100,000, even though its goal was a humble $50,000.



Photo from the Crowdfunding campaign


The Right Cup’s developers


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