ISIS Propaganda Imitates Western Media for Greater Effect
ISIS propaganda often directly replicates scenes from western action movies and uses graphic footage which mimics the style of popular video games like Grand Theft Auto and Call of Duty.
What makes ISIS propaganda so effective, particularly in drawing a seeming endless stream of recruits from western countries, including many living comfortable lives in North America, Europe and elsewhere?
The answer, according to a study carried out by George Washington University scholar Javier Lesaca, is by ditching the grainy, boring footage of robed jihadis talking about jihad that was once the trademark of global jihadis, and instead opting to tap into cultural references western Muslims will find more familiar.
Specifically, ISIS propaganda very often directly replicates scenes from western action movies like American Sniper, and uses graphic first-person footage which mimics the style of violent, popular video games like Grand Theft Auto and Call of Duty.
In one recent case, “Islamic State” produced a gruesome video showing child recruits traversing obstacles and other challenges to earn the “honor” of executing prisoners in a deserted desert complex, in a clip which appeared
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