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Lady Gaga uses Israeli-made Intel tech to transform into David Bowie

Pop diva’s Grammy performance incorporated Intel Haifa’s RealSense 3D vision technology with holography and robotics.


Lady Gaga’s Grammy tribute to David Bowie on Monday night (Feb. 15) was also an appreciation to Intel technologies, especially Israeli-developed vision tech.

The mind-blowing performance of Lady Gaga’s face being transformed in real-time to reflect Bowie’s various phases of his long career was possible thanks to Intel’s RealSense technologies, built in the multinational technology company’s Haifa offices.

Intel exhibited RealSense, its 3D vision technology that meshes a 1080p HD camera, an infrared camera and an infrared laser projector into one product, at the recent 2016 Consumer Electronics Show (CES) in Las Vegas.

“Lady Gaga had been speaking to Intel as early as September, brainstorming ways in which she could use technology to express herself in a way that had never been done before,” Paul Tapp, Intel’s director of technology, told Vanity Fair. “She’s an amazing dancer and she really pushes boundaries with fashion. She said, ‘Help me to go beyond these standard constraints.’”

In a ‘making of’ video, Lady Gaga says: “I’m always searching for new ways to create the impossible. So, on music’s biggest night I wanted to inspire the world using music and technology in a performance unlike anything we’ve witnessed before.”

Indeed, holography, robotics and 3D vision technologies have been used before but not in a real-time live performance.

“Bowie had tons of iconic looks throughout his very rich career,” Tapp toldVanity Fair, “so Lady Gaga was curious


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