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Swiss Companies Removing Cross-Shaped Swiss Flag from Their Products to Appease Muslims

Major Swiss companies like Swatch, Tissot and Victorinox have removed Switzerland’s cross-shaped flag from their products for the Saudi Arabian market. Swatch and Tissot both replaced the Swiss flag with the words “Swiss Made”. When shown the Swiss cross on some of the company material, staff working for these companies in Saudi Arabia even refused to describe it as a cross, insisting that it was a “plus sign” instead.

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Victorinox, which sells the famous Swiss army knives, replaced the cross symbol on its product with a letter ‘V’. In the past, Victorinox had problems selling its products in Saudi Arabia: deliveries were blocked; cargo was seized at customs. It decided to switch to the ‘V’ symbol


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