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Cairo shopowner defends ‘Hitler’ name

A store on a popular shopping promenade in Cairo has been named ‘Hitler’, raising ire; the store’s owner insists on the name’s—and swastika’s—’innocuousness.’

Itamar Eichner

Osama Farouq, the owner of a clothing store in a famous shopping promenade in central Cairo, has decided to name his shop “Hitler” after the infamous Nazi and employ a swastika as his logo. Farouq claims that he did not intend to offend.

The store is located on the pedestrian Shawarbi Street, nicknamed “Cairo’s Champs Élysées.” Farouq insists on the “innocuousness” of his branding and explained to Gulf News, “The name and the emblem drew my admiration, so I decided to put them up on the front of my store.”


Farouq’s choice has not been well-received by all. Egyptians and foreigners alike have criticized him, some spitting on the window. At least one person has attempted to remove his sign, but Farouq insists on retaining it.

Said the owner to Gulf News, “It’s just a name. Why are people so angry? I have nothing to do with politics.” The vicenarian insisted that he is a religious


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