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Why Starbucks failed in Israel (and only in Israel)


It’s an odd point of pride, perhaps, but Israelis take a strange satisfaction in the fact that their country is the only one where Starbucks, the international coffee giant, failed.

On social media, when the factoid is raised as part of a clever tourism marketing campaign or even an effort to tempt the company to try its luck in the Holy Land a second time,the reactions are fairly universal. ‘We don’t want you here,’ people seem to say. ‘We make better coffee on our own.’

While the fact of Starbucks Israeli failure


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